Btrada Bowknot Women's Casual Bowknot Btrada Flat Point Toe Work Oxfords Loafers Shoes B074X5B1C8 Shoes 3cd91a

Btrada Bowknot Women's Casual Bowknot Btrada Flat Point Toe Work Oxfords Loafers Shoes B074X5B1C8 Shoes 3cd91a
Facebook
Twitter
Google+
YouTube
Instagram
Pinterest
Long Boots Women Winter Elegant Block Black Pointed Toe Metal Studded Faux Suede Comfortable Knee High Boots By... B0798PPTQZ Shoes,AmoonyFashion Womens Closed Round Toe PU Frost Short Plush Solid Boots with Heighten Inside and Hollow Out, Yellow... B00S4O0P5E Shoes,New Nike Men's Air Entertainer Training Shoes Red 819854 600 Size 12Mens Nike Kaishi 2.0 SE 844838-601 Action Red/Black Brand New Size 10,* Nike Air Max Mens Sequent 2 Hematite Dark Gray Size US 13,Wmns Blazer Mid Prm in colorway 403729104 RARE TRAINERS,new mens/youth 8 or 8.5 nike swingman MVP mid mcs molded baseball cleatsBalaMasa Ladies Bandage Chunky Heels Platform Urethane Oxfords Shoes B072Q4WJVN Shoes,DoraTasia Women's Suede Nubuck Buckle Mid Calf Hidden Wedge Heel & Snow boots B0784PVQ68 ShoesAmoonyFashion Womens Closed Round Toe High Heels PU Rubber Frosted Solid Boots with Wedge, Darkblue, 7 B(M) US B00NYHF11O Shoes,Nike Men's Air Force 1 Low ‘07 Sneakers - Size 10 US, Black 315122-111,Nike Air Force 180 Sneakers Size 9 Olympic Barkley White Blue Gold Basketball,Nike Zoom Stefan Janoski Mid Summit White Black Cool Grey sb 443095-101,Unisex Converse CT PC Sport Mid - 139603C - Crystal Pink grey White Trainers,Nike Zoom Assersion Black/Crimson/White Men's Basketball Shoes 8 917505-016,Eclimb Women's Shoes Pointed Toe Chunky High Heel Pumps Shoes B06XMXWMSS Shoes,Thigh High Boots Women Flat Shiny Rhinestones Fall Winter Warm Black Over The Knee Boots By BIGTREE B076MRRMPM Shoes,Funtasma by Pleaser Women's Kitty-32/PURHP Pump B003HVP3ZG ShoesNike Solarsoft-Moccasin-Woven-Premium trainers Leather Black/Grey/Red,Nike Men's "Flex Train Aver" Red - Black Running Shoes Multiple Size NIB,Nike ACG Zoom Trail Frame N22 Series Flywire Hiking Boots - Black Brown - Size 8,Men's Nike Train Prime Iron DF Training Cool Grey / White Sz 11 832219 010WeiPoot Womens Closed Round Toe Low Heels PU Solid Boots with Square Heels and Buckle B00QJYOVJW Shoes,Miyoopark LL203 Women's Slip-on Bridal Bridesmaid Wedding Evening Pumps Shoes B01JYQJNNU Shoes,Bamboo Sunlight-03S Womens Frayed Peep Toe Thigh High Boots B074QQQCNK ShoesCocey Women Ankle Chelsea Boots B07G94K98D ShoesNike SHOX mens SIZE 12 Black / Bright Crimson,ORIGINAL 1998 NIKE AIR SON OF GLOVE GARY PAYTON SNEAKERS SHOES THE ZOOM SB SZ 8,Nike Sky Force Mid LE HOH,Nike Lupinek Flyknit Low Sail Black Anthracite 882685100,

So it’s 2017 and the number of travel bloggers have radically increased since I wrote the first version of how to get a complimentary stay as a travel blogger. Hotels have acquired knowledge on how to assess the relationship of a blogger and their audience through an effective and easy metric system. They are slowly educating themselves to be able to see the return on investment if they are to give a complimentary stay to travel bloggers.

It used to be so easy. I’ve been working with hotels for years but I still find it very difficult to close a deal. Even if I have decent following on social media and a good Google ranking, I still have to put my best foot forward. I had to change my pitching techniques, analyse my methods and choose the best system that works.

I used to create content for hotels just to get it over with but when I entered the world of full-time travel blogging, I vowed to myself to always do my best when working with brands, most especially hotels. Hotels are never out of the travel picture – they are always there even if travel gets out of trend or reach its point of extinction.

Through endless analysation and experimentation, I would like to share to you what works when it comes to getting a complimentary hotel stay as a travel blogger – a method that I have applied about 4 months ago.

Media Inquiry: Interested To Feature (Hotel Name) In A Digital Travel Magazine
Media Inquiry from a Travel Journalist

As the digital world evolves, attention span decreases. The subject I was using before was too long (so much that it exceeds the Gmail line, you won’t even read the whole subject at first glance). Email subjects should be short and straight to the point. Hotel people are usually busy with so many things so if they don’t deem your message important, tendency is it will go straight to trash.

You might ask why I use “Travel Journalist” instead of “Travel Blogger.” The truth is, no matter how aware the world is about travel bloggers, they still don’t understand the value of working with us. Many people still don’t understand that this is a full-time job and deserves compensation. If I put travel journalist (which is technically another term for travel blogger), it looks more professional to them and they will most likely be interested in reading the email.

To the Marketing Manager of (insert hotel name here)
Hey there!

I know “hey there!” is so fecking informal but the salutation where you have to change the hotel name every time you are mass sending always gets me in trouble. The copy/paste thing is a real killer so if you want to make things simple, “hey there” is the key.

“Hey there!” sucks but it’s personal. It’s short and saves you time. In some instances, remember that hotels post the email address of the Marketing person (i.e. name@hotel.com) so if this is available, always bear in mind that addressing people with their first names is more personal. It gives them a sense of respect and it makes them feel that the email is really for them so they should read and answer it.

Btrada Bowknot Women's Casual Bowknot Btrada Flat Point Toe Work Oxfords Loafers Shoes B074X5B1C8 Shoes 3cd91a

I used to have a detailed (100 word) paragraph about what my blog is all about but I realised that nobody is actually interested in that. Hotels are more particular with numbers, with achievements so instead of putting effort in introducing my brand, I now go straight to the trophies:

“I am Trisha Velarmino, a travel journalist and I run the popular adventure travel blog P.S. I’m On My Way (don’t forget to link the anchor text of your blog name) and I’m writing to you today about featuring your company in a digital travel magazine with an extra online (social media) exposure. I am also a top reviewer on TripAdvisor and have written for platforms like Thought Catalog, Huffington Post, BBC, etc.”

This is short but it gives them a better understanding of who and what you are. I also realised that if you copy/paste the “about” page of your blog as an intro, they won’t click your blog link anymore. They won’t be curious and won’t find it interesting to know more about you.

Give them a reason to click.