adidas Terrex Swift CP Legend Ink/Black/Grey Four Mens Hiking Shoes Shoe Size 8.5M B072N9XNJ1 Shoes Hiking 5a8953

adidas Terrex Swift CP Legend Ink/Black/Grey Four Mens Hiking Shoes Shoe Size 8.5M B072N9XNJ1 Shoes Hiking 5a8953
Facebook
Twitter
Google+
YouTube
Instagram
Pinterest
Yangjiaxuan Summer Mens Leather Casual Loafers Smart Moccasin Boat Flat Shoes Shoes B07F6CS3Q6 ShoesMr/Ms unbekannt men's leather slippers B014W26KTG Shoes Louis, elaborate Elegant and sturdy packaging Seasonal promotion,Men's adidas Crazy BYW Basketball Shoes White/Real Purple CQ0992 WTP,adidas Crazy Explosive 2017 Primeknit Andrew Wiggins basketball shoes NEW CQ06152017 WMNS Nike Roshe One SZ 6 Black Metallic Silver White GS 4.5Y 599728-021,WMNS Nike Free TR 7 Premium Women's Running Shoes, 924592 001 Size 9.5 NEW,Salabobo FJQY-8963 New Mens Leather Casual Leisure Comfy Smart Cozy Dynamic Hiking Working Shoes Yellow US Size9.5 B073QQ7RGQ ShoesKamik Men's Pearson Cold Weather Boot B003IWYN0U ShoesOPP Men Fashion Leather Shoes Silp-on loafer Sneaekr B0732X7N4B Shoes,Thadensama Men Leather Shoes Mens Loafers Summer Autumn Moccasins Mens Shoes Casual For Driving Big Size 38-47... B07H3KLGZ8 Shoes,adidas Men's Alphabounce Em u Running Shoe - Choose SZ/ColorAdidas Originals Men's Stan Smith OG PrimeKnit Shoes Size 8 us S75146 LAST PAIR,Nike Dual Fusion TR 3 Women's Cross Training Shoe 704940 007 Size 12,Women's Nike Air Huarache Ultra Sandals Bordeaux Ice Sand Size 7 885118 604 NWTOpr7 Green Diamond Decor Lightweight Running Shoes Mens Sneaker Travel Shock Absorbing B07GZR1SJ1 ShoesNEWROCK New Rock Boots Style M.NEWMILI083 S1 Black Unisex Steel Toe B01BH1WTTK Shoes,Sperry Top-Sider Men's Hamilton II 1-Eye Driving Style Loafer B076J96J62 Shoes2018 Mens Loafers, Men's Driving Penny Minimalism Loafers Suede Genuine Leather Casual Mocassins Slip-On Boat... B07GYWMH1X Shoes,Adidas Crazy Explosive Low 2017 Phoenix Suns PE Dragan Bender Gray SZ ( AH2268 ),adidas Men's ZX 500 RM Grey Four/FTWR White/Scarlet B42204,NIKE Womens Solay Thong Print 882696-004 COOL GREY/WHITE Womens Size 6Nike Women's Air Max Jewell SE Premium Casual Shoes Size 8 NIB,Difflamply Skulls and Roses - Flip Flops, Funny Thong Sandals, Beach Sandals B07F3ZFXXF Shoes,Jolly mens from Polyurethane Synthetic-Clogs B00IR4P47K Shoes,CLARKS Men's UnAbode Free Grey Nubuck 13 D US B074L8J1SD Shoes,Adidas Iniki I-5923 Boost Crystal White Men 10.5,ADIDAS ULTRABOOST X PARLEY SZ 8.5 CARBON BLUE SPIRIT OCEAN CG36732011 Nike Air Jordan VII 7 Retro WHITE ORION BLUE BLACK INFRARED 304775-105 10,Nike Wmns Free RN Motion FK 2017 Flyknit Black Women Running Shoes 880846-003,Women's Nike Classic Cortez SE Premium AJ0135-001,

So it’s 2017 and the number of travel bloggers have radically increased since I wrote the first version of how to get a complimentary stay as a travel blogger. Hotels have acquired knowledge on how to assess the relationship of a blogger and their audience through an effective and easy metric system. They are slowly educating themselves to be able to see the return on investment if they are to give a complimentary stay to travel bloggers.

It used to be so easy. I’ve been working with hotels for years but I still find it very difficult to close a deal. Even if I have decent following on social media and a good Google ranking, I still have to put my best foot forward. I had to change my pitching techniques, analyse my methods and choose the best system that works.

I used to create content for hotels just to get it over with but when I entered the world of full-time travel blogging, I vowed to myself to always do my best when working with brands, most especially hotels. Hotels are never out of the travel picture – they are always there even if travel gets out of trend or reach its point of extinction.

Through endless analysation and experimentation, I would like to share to you what works when it comes to getting a complimentary hotel stay as a travel blogger – a method that I have applied about 4 months ago.

Media Inquiry: Interested To Feature (Hotel Name) In A Digital Travel Magazine
Media Inquiry from a Travel Journalist

As the digital world evolves, attention span decreases. The subject I was using before was too long (so much that it exceeds the Gmail line, you won’t even read the whole subject at first glance). Email subjects should be short and straight to the point. Hotel people are usually busy with so many things so if they don’t deem your message important, tendency is it will go straight to trash.

You might ask why I use “Travel Journalist” instead of “Travel Blogger.” The truth is, no matter how aware the world is about travel bloggers, they still don’t understand the value of working with us. Many people still don’t understand that this is a full-time job and deserves compensation. If I put travel journalist (which is technically another term for travel blogger), it looks more professional to them and they will most likely be interested in reading the email.

To the Marketing Manager of (insert hotel name here)
Hey there!

I know “hey there!” is so fecking informal but the salutation where you have to change the hotel name every time you are mass sending always gets me in trouble. The copy/paste thing is a real killer so if you want to make things simple, “hey there” is the key.

“Hey there!” sucks but it’s personal. It’s short and saves you time. In some instances, remember that hotels post the email address of the Marketing person (i.e. name@hotel.com) so if this is available, always bear in mind that addressing people with their first names is more personal. It gives them a sense of respect and it makes them feel that the email is really for them so they should read and answer it.

adidas Terrex Swift CP Legend Ink/Black/Grey Four Mens Hiking Shoes Shoe Size 8.5M B072N9XNJ1 Shoes Hiking 5a8953

I used to have a detailed (100 word) paragraph about what my blog is all about but I realised that nobody is actually interested in that. Hotels are more particular with numbers, with achievements so instead of putting effort in introducing my brand, I now go straight to the trophies:

“I am Trisha Velarmino, a travel journalist and I run the popular adventure travel blog P.S. I’m On My Way (don’t forget to link the anchor text of your blog name) and I’m writing to you today about featuring your company in a digital travel magazine with an extra online (social media) exposure. I am also a top reviewer on TripAdvisor and have written for platforms like Thought Catalog, Huffington Post, BBC, etc.”

This is short but it gives them a better understanding of who and what you are. I also realised that if you copy/paste the “about” page of your blog as an intro, they won’t click your blog link anymore. They won’t be curious and won’t find it interesting to know more about you.

Give them a reason to click.